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Choices, choices. Will you be watching the World Cup Final or the Wimbledon Men’s Final on July 15? The solution is clearly two TVs. As I write this, England are still in with a chance, but as of tonight, who knows? Obviously, if they make the final (we can but dream at this stage) households split between their football and tennis loyalties are likely to see more pressure to watch the former, especially now Andy Murray is no longer in the running at Wimbledon.

When it comes to sporting memorabilia, there is no competition, however. Football memorabilia, especially World Cup Winners medals, leave just about everything else standing. In 2016 Pele’s 1970 World Cup Winners medal took £280,000, setting a new record – in fact the Pele collection of football memorabilia sold for a total of £3.6m at the time.

By contrast, iconic tennis memorabilia can be had for relatively modest sums. Bjorn Borg’s racquet from the 1981 Wimbledon Final sold for as little as $18,500 in 2007, while Fred Perry’s racquet from the 1934 Wimbledon Final took £23,000 in 1997.

A London Underground poster from 1933 promoting the championship sold for £25,000 in 2012, but the top price to date is the $71,500 paid in 1992 for Bill Tilden’s 1920 Men’s Singles trophy for Wimbledon. Mind you, that’s close to $1m in today’s values.