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Technolgy and marketing may change, but values remain the same

This is the final set of predictions for 2022 from Antiques Roadshow expert Mark Hill, written in partnership with the CEO of the company he now works with, Ronati.

They continue like this:

The market will look inward if international shipping remains a serious challenge. This means that dealers will look for new collecting fields and opportunities to market items that have so far been overlooked or neglected. We could see a significant expansion of British Folk Art as a result.

Creativity. The greater the challenge, the more inventive and ingenious people tend to be in finding a way around it. After two years of frustration, we should be ready for a mini Renaissance in terms of cultural and business creativity. This could mean rapid progress in developing technology and marketing within the art and antiques market. All of this adds up to widespread opportunity.

I have found these predictions – set out over the past three weeks – fascinating and very much in tune with the way I see things. To quote Stacey Tiveron, Ronati’s CEO, whatever the technological and marketing developments the following remains true:

“Essentially, we are potentially entering an era of unprecedented opportunity for those with the right mindset,” says Stacey Tiveron. “This does not mean a change in values – expertise, knowledge, quality and striving for the best will always be key to success – but we have to open our eyes to new activity that may not even appear to be part of the market at first but could turn out to be the next big thing in it.”

Expertise and customer service are at the heart of business success in the auction industry, never more evident, I hope, than in our special valuation days, which launch again in the new year.

The rise of the young dealer in 2022 – don’t miss out

The more I read the set of predictions for the art and antiques market in 2022 and beyond from Antiques Roadshow expert Mark Hill, written in partnership with the CEO of the company he now works with, Ronati, the more I find I agree with them, especially as they tackle the new post-pandemic reality head on in the most constructive way.

Here is there next set of predictions:

More younger dealers will appear on the scene. They may not know it yet, but they will be part of the art market. Generation Z has grown up trading clothes and sneakers/trainers via sites like De-Pop and is already confident in packing and shipping goods off to customers. An increasing number will seek out revenue-generating opportunities trading in jewellery, clothing, musical instruments, vinyl, designer brands and other topical collectables via dedicated sites like Xupes, Cudoni, Hardly Ever Worn It, Discogs, Etsy and StockX. Mainstream art and antiques market actors will do well to take heed and see how they can tap into this burgeoning area of trade.

More luxury brands will start to trade in sought-after collectables from their pre-owned ranges as they realise the revenue stream for this is currently going elsewhere. Look out for areas dedicated to the rare, curated and pre-loved on their main commercial websites. Stella McCartney, Burberry and now Gucci have already tapped into this market, the latter partnering with TheRealReal.

Continued next week

 

 

So what are we going to see in 2022?

At this time of year, many people look forward to how their industries and markets may change in the coming 12 months. I have had little time to dwell on this thanks to being happily busy with sales. However, I have noted other sets of predictions and find myself agreeing with many of them. Among the most insightful regarding the art and antiques trade are those from Antiques Roadshow expert Mark Hill, written in partnership with the CEO of the company he now works with, Ronati.

Here is what they have to say:

Business on the go. Technology will continue to develop to help dealers become even more versatile in using their time well. As they get out and about more on buying trips and away from their desktops, the need to turn round stock at a faster rate will become a priority. That means that technology supporting the trade will become increasingly mobile.

Expect more hybrid events. Timed and live auctions have merged to create hybrid events, virtual viewing rooms now complement live gallery exhibitions, and even fairs are finding ways of presenting art and antiques in more than one way. Business will look for opportunities that are effectively “inoculated” against lockdowns and travel bans.

Lines will become more blurred between traditional forms of service provision. Auction houses have long acted as dealers via the private sale, while dealers now hold auctions. Fair organisers will look to expand their interests beyond the fixed term of an event by supporting exhibitors in other ways. Other businesses will also look to cast a wider net of influence.

Continued next week

Detective work that can unveil a masterpiece

Beautiful though it was, it had been branded a fake for more than a century after being exhibited at the Guildhall in London in 1899. It had the subject matter and style of the great J.M.W. Turner, but alterations that appeared to have been carried out by someone else.

Now, though, years of research and technological assessment have turned those doubts on their head and the il painting of Cilgerran Castle in Wales has been sold as a genuine Turner for £1 million.

It’s a great result all round, but how do experts make such decisions? Before the advent of modern techniques like X-Ray spectometry and other means of non-invasive checking, it was largely a matter of written records, comparisons with other known works by the same artist and the connoisseurial eye. Everything from composition to brushstrokes can count and there is no doubt that these days science plays a bigger role than ever before. Confirming one artist’s painting, for instance, was possible by analysing tiny particles of hair towards the bottom of the canvas. He had become so intensely involved in painting that his stubble had been caught in the oils.

Occasionally, a previously hidden thumb print or perhaps an earlier painting in the artist’s style will emerge by scanning the work. Even these can be faked though, so you need to be careful.

Nonetheless, this sort of detective work can be as captivating as the art itself and simply adds to the fascination that attracts so many people to our world.