Few possessions tell you more about the owner than a watch, and few watches tell you more about their wearer than a Rolex.
For a man, a watch is generally the one piece of acceptable jewellery whose appearance on the wrist says more about his status, wealth, masculinity and attitude than anything else. A Rolex is the closest most will ever get to owning the trophy boys’ toys of a Ferrari or top-of-the-range boat.
Women covet Rolex watches for just the same status reasons – all this on top of all that precision engineering. Among the top watch brands – Patek Philippe, Breguet, Cartier, Rolex, Bulgari, Longines, Omega… – something about Rolex stands out as the mark of ultimate luxury and achievement.
Because the company understands the power of brand so well, it has also mastered the long-term management and development of Rolex in as precise a manner as the scientific engineering of the watches themselves.
Limited editions are a potential attraction, as well as models with special associations. Can anyone think of any more desirable watch than Hollywood film star Paul Newman’s personal 1968 Rolex Daytona? A $17.75 million price tag for it in October 2017 shows that not many could.
A recent example in Fernhurst was the 1982 stainless steel Gentleman’s Rolex Oyster Perpetual GMT-Master we sold for £12,000, complete with the all-important original box and paperwork.
No wonder Rolex watches are seen as such a handy investment vehicle.