Success in trade is all about supply and demand. Well almost; timing is also important. Think of the products and services that seemed a sound investment a few months ago that, thanks to the pandemic, have become dead ducks through no fault of their own.
Failure can also become success. Unpopular products quickly withdrawn from the market can later find themselves among the most desirable of collectibles simply because surviving examples are so rare.
The original Palitoy Star Wars Vinyl Cape Jawa figure had a vinyl cape that was replaced by a cloth version to make it look less cheap. So rare is the vinyl cape version that in mint condition in its blister pack it can sell for around £20,000 today.
Consider, too, the Britains Exploding Trench, released in 1915. The idea was to line up six toy soldiers in this mechanism, with a child taking aim at the flag posted at one end from a toy cannon firing a matchstick. On being struck, the flag would activate the mechanism, releasing a spring that would catapult the soldiers into the air.
The story goes that all went well until it was noted that the soldiers were British not German. However, as they wore pickelhaubes, this is probably no more than a myth. The reality is that the trenches were unprepossessing to look at and made of fairly perishable wood and cardboard. Together with overuse of the mechanism, this would have meant that few survived. The result is that this rather unpromising toy is now a collector’s dream.
